Kuper

A video in the style of meditation video, which we developed for the bookmaker company "Fonbet". The main idea was to show the bright emotions of sports in a very calm, meditative, but ironic manner, which is not typical for the category.

Art & Creative Direction
Production

2023

We took technological textures and sports materials as our main tools, which were combined with soft shapes and tactile backgrounds. In addition, a big emphasis in the video was made on animation and transitions. Since the video was supposed to be very slow and flowing, we couldn't use sharp cuts and tried to create the feeling of an endless journey through morphing and textures, where shots flow from object to object.

We took technological textures and sports materials as our main tools, which were combined with soft shapes and tactile backgrounds. In addition, a big emphasis in the video was made on animation and transitions. Since the video was supposed to be very slow and flowing, we couldn't use sharp cuts and tried to create the feeling of an endless journey through morphing and textures, where shots flow from object to object.